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Asst. Manager Brand Management

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Industry:
Telecommunication/ISP
Category:
Sales & Business Development
Total Position:
1
Job Type:
Full Time/Permanent ( First Shift (Day) )
Job Location:
Islamabad
Gender:
No Preference
Minimum Education:
Masters
Degree Title:
MBA / Master’s degree in Advertisement/ Marketing from a reputed institute
Career Level:
Experienced Professional
Required Experience:
1 Year - 3 Years(Experience (2-3 years) on the client side in a similar capacity. Agency experience/background.)
Apply By:
Nov 17, 2016
Posted On:
Oct 17, 2016
Job Description

Job Overview:

Liaison with the advertising agencies and internal stake holders for timely output as per the defined marketing strategies.

Responsibilities:

  • Manage relationships with relevant agencies to get best work output
  • Work closely with product teams to achieve synchronization and get timely approvals on projects
  • Responsible for Creative briefings and guiding the agency to get desired results
  • Responsible for development of thematic & tactical campaigns as well as BTL initiatives and collateral. Ensure timely delivery of the same.
  • Monitor Brand Health and develop analysis vis--vis competition.
  • Ensure Brand guidelines are met for all marketing material developed for internal and external customers.
  • Measure the impact of various marketing campaigns through post campaign analysis.
  • Ensure timely cost approvals from the line management before executions.

Knowledge and Skills

  • Demonstrates basic understanding of departmental objectives.
  • Should have basic understanding of design and creativity.
  • Shows basic understanding of branding techniques and processes.
  • Understands promotional techniques and methods.
  • Understands the concept of consumer needs and expectations.
  • Demonstrates capability to coordinate with agencies the development, production and distribution of audio/visual materials as well as other broadcast media materials.
  • Able to adapt communication method, style, and content according to the audience and situation.
  • Should be a team player and enjoys working as part of an energetic marketing team.
  • Should be a mature and pro-active candidate, show good initiative, and be able to adapt working style to suit
  • Good organizational, planning and budgeting skills.
  • Strong analytical, written, verbal presentation and interpersonal skills.

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